Arc'teryx / New York City / BASIC®
A store where audiences escape the hustle of New York City and transcend to new places. Built from moments of intimacy, landscape, material, texture and abstract immersion to form a store experience ignited with richness, captivation and curiosity.
Location: New York City & Vancouver
Brief: Broadway experiential store design
Role: Creative Director  
BASIC: Matt Eganhouse, Arjun Menon